What can regulated professionals actually post?
Lawyers, dentists, accountants — the field people call “forbidden for us” is in fact fairly open. The line runs between informing and advertising.
Most professionals in advertising-restricted fields stay off social media entirely. The reason is usually vague: “I think it's banned.” What is restricted is not publishing — it is publishing in a particular register.
Where the line runs
Roughly: content that informs the public, teaches, or answers a general question is usually fine. Content that manufactures demand, claims superiority, promises outcomes or competes on price is restricted.
- Usually fine: explaining a concept, answering a common question, walking through a process, correcting a widespread misunderstanding.
- Risky: before-and-after images, client or patient testimonials, superlatives such as “the best”, prices and promotions, guaranteed results.
- Varies by profession: personal versus practice accounts, mandatory disclosures, how titles may be used.
Do not leave the review until the end
The most expensive mistake is finishing the filming and the edit only to discover the piece cannot be published. The review belongs right after editing, not at the moment of publishing — a flagged sentence can still be changed then; after publication it becomes something to retract.
The strictest rule wins
National law, professional body rules and platform policies can conflict. When they do, the rule that applies is not the loosest but the strictest. Content that breaches any one of the three is not safe.
The fastest way to judge any of this is to see it on your own account.
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