Peritara

Privacy Notice (KVKK)

Under Turkish Law No. 6698 on the Protection of Personal Data, this explains what we process, why, and how to exercise your rights.

Effective: 23 August 2026

1. Data controller

The data controller is LeadFab ("Peritara", "we"), address Yeşilce Mh. Diken Sk. No:4 K:4, 4. Levent / İstanbul, Türkiye, email [email protected], phone +90 212 284 44 49.

2. What we process

Only what the service needs:

  • Identity and contact: name, email, phone (if provided), profession, city.
  • Account and content data: the social accounts and website you share; the title, caption, date and engagement counts of your public posts.
  • Audio and video: the video you record and the speech transcript derived from it.
  • Security: IP address, request time, rate-limit counters.
  • Request content: the message you write in the contact form.
We process no special-category data. Identity matching is done from the ADDRESSES you give us, never from faces — comparing profile photos would constitute biometric processing, and we do not do it.

3. Purposes

  • Producing your visibility report and a content recommendation specific to you.
  • Editing, captioning and delivering your video.
  • Publishing to your connected accounts, if you allow it.
  • Answering your request, forming the contract and invoicing.
  • Preventing abuse and meeting our legal obligations.

4. Legal bases

Necessity for the conclusion and performance of a contract (Art. 5/2-c); compliance with a legal obligation (Art. 5/2-ç); our legitimate interests, provided your fundamental rights are not harmed (Art. 5/2-f). For social account analysis and marketing communication we rely on your EXPLICIT CONSENT (Art. 5/1), which you may withdraw at any time.

5. Special rules for social media analysis

  • We analyse only an account you have declared to be YOURS. No declaration, no analysis.
  • We never collect comments. Comments are third parties' data and we have no lawful basis for them.
  • We look only at public post metadata: title, caption, date, engagement counts.
  • We do not download media files from connected accounts.
  • Raw analysis data is deleted within 24 hours; only the resulting report is kept.
  • Permission to publish is asked separately from permission to read.

6. Recipients

We do not sell data. A limited set of processors act on our instructions:

  • Hosting and file storage (Vercel Inc.).
  • AI services: text generation and analysis (Anthropic PBC), speech-to-text (OpenAI, L.L.C.).
  • Social inventory collection (Apify Technologies s.r.o.).
  • The official APIs of the relevant platforms, when you allow publishing.
  • Competent public authorities, upon lawful request.
Some processors are located abroad; transfers are made under Art. 9 of the KVKK, on the basis of standard contractual clauses or your explicit consent. Peritara reaches your connected accounts only through official APIs — never browser automation or session cookies.

7. Retention

  • Raw social analysis data: 24 hours at most.
  • Demo records and demo video: 30 days.
  • Account and content data: while your membership lasts, plus 1 year.
  • Invoices and accounting records: 10 years, as required by law.
  • Consent records: a reasonable period after withdrawal, for evidentiary purposes.

8. Your rights

Under Art. 11 of the KVKK you may request to:

  • Learn whether your data is processed and obtain information about it.
  • Learn the purpose and whether it is used accordingly.
  • Know the third parties to whom it is transferred, at home or abroad.
  • Have incomplete or inaccurate data corrected.
  • Have it erased or destroyed where the conditions are met.
  • Have corrections and erasures notified to third parties.
  • Object to a detrimental result produced solely by automated analysis.
  • Claim compensation for damage caused by unlawful processing.

9. How to apply

Write to [email protected] or to Yeşilce Mh. Diken Sk. No:4 K:4, 4. Levent / İstanbul, Türkiye. We conclude applications within thirty days, in line with the Communiqué on Application Procedures. Your application must contain information allowing us to verify your identity.

Questions about this document? Write to us — we answer within a business day.

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