If you used AI to make it, you have to say so
Advertising rules now address AI-generated characters and fake consumer reviews directly. What that means for experts making their own content.
AI-generated images, voices and talking characters got cheap and common. Turkish advertising regulation followed: the rules on commercial advertising and unfair commercial practices were amended to cover them.
Three rules
- If you use an AI-generated character that cannot be told apart from a human, you must say so clearly, understandably and distinguishably.
- You cannot present an AI-made copy of a real person as if they personally used or recommended a service.
- Fake consumer reviews, testimonials and satisfaction statements written by AI are prohibited.
What it means for expert content
Having AI write your script is not the problem: the words are yours, the responsibility is yours, and your audience is watching you. The problem is manufacturing a person the viewer believes is real, or an experience the viewer believes happened. A staged “happy client” video, a generated face speaking as your patient, a case that never occurred — all three land in the same place.
AI can write the words; it cannot have the experience.
Where the disclosure goes
In two places: a readable label on the video itself and one sentence in the caption. If the platform has its own “AI-generated” toggle, set that too — it sits alongside your label, it does not replace it.
The fastest way to judge any of this is to see it on your own account.
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