Answering comments: general information yes, personal advice no
“I have the same thing — what should I do?” lands in every expert's comments. Answering builds trust; answering the wrong way puts both the person asking and you at risk.
When a video takes off, the comments fill with questions: “I have this same complaint, what should I take?”, “My case is similar, will I win?” Not answering looks cold. Giving each one a personal answer makes you do the thing expertise avoids most: judging a case without seeing the person or the file.
Why a personal answer is risky
A doctor cannot stand behind advice given without an examination, nor a lawyer behind an answer given without the file. A few sentences in a comment are incomplete information, and advice built on them can steer someone wrong. And the answer is public: hundreds of people in a different situation can apply it to themselves.
Privacy is your concern too
People write openly about their health, their debts or their divorce in comments. Health information is a special category of personal data; even when someone shared it themselves, your reply should not open it up for discussion in front of everyone. Inviting them to a private channel without going into detail protects both of you.
In a comment, answer the question — not the person.
How to give a general answer
- Turn the question into everyone's question: “Most people with this complaint want to know…”
- Give general information, not a personal assessment: “Usually these are the signs it is time to see a specialist.”
- Do not promise outcomes: “it will definitely clear up” or “you will win this case” is misleading, and in many professions plainly problematic.
- Invite them to a private channel, but do not turn the invitation into a campaign: prices, discounts or “book now” language slides into advertising.
Turn questions into your next video
If the same question has been asked three times, it is no longer a comment — it is a topic. Instead of answering one by one, a video that covers the question in general terms removes the personal-advice risk and turns what your audience genuinely wants to know into content.
Peritara does not read your comments or reply on your behalf. That boundary is deliberate: comments are other people's data, and responsibility for an answer given in an expert's name cannot be handed over.
The fastest way to judge any of this is to see it on your own account.
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