Do not give your assistant your password
When an expert shares their account, the approval record names the wrong person. In regulated professions that costs far more than the convenience is worth.
A common arrangement: the expert hands content work to an assistant or an agency and shares the account password. It looks like a working setup. It stops looking like one the day a question is asked about a particular post.
The problem is not convenience, it is the record
Who approved a piece of content is a record. When a password is shared, that record always names the account owner — even if the assistant wrote it, approved it and published it. The system says “you approved this”. That sentence is not true, and it cannot be defended when it matters.
An audit trail only works if who-did-what is written down correctly.
In regulated professions the edge is sharper
Doctors, dentists, dietitians, physiotherapists, lawyers, accountants — in these professions the expert is personally responsible for the professional appropriateness of what is published. Professional approval cannot be delegated. An assistant saying “I judged this sentence acceptable” carries no weight before a professional body. The expert having the last word is not a preference; it is an obligation.
The right setup
- Your team member signs in with their own email address, not yours.
- Their role is bounded: pick topics, run the script, upload the recording, edit — but not approve and not publish.
- Every action is recorded together with who took it.
- When they leave, their access ends with one click; no password change needed.
There is a side benefit: when an assistant leaves, you do not have to change your password and then update it across every platform you are connected to.
The fastest way to judge any of this is to see it on your own account.
Start the free demo